Hi, I’m Michael Mok.

I turn live events, sponsorships, and viral content into measurable results, from 2M+ views to a 300% increase in attendance growth.

My experience has spanned high-impact activations, viral content, and live event moments - bridging strategy and execution in sports marketing. I focus on the details that make everything go. I value communication, consistency, accountability, and accuracy in all aspects of my work.

My Approach

Marketing and Fan Experiences

  • University of Miami Marketing and Fan Experience Internship (8 months)

  • Formula 1 Crypto Miami Grand Prix Circuit Crew Lead (7 months)

  • Miami Open (2 months)

  • Dolphins Cancer Challenge (2 months)

Social Media

  • University of Miami Athletics Department (2 years)

  • Baseball Lifestyle 101 (8 months)

Metrics that demonstrate impact

  • 100,000 attendees in West Campus Zone I led at Formula 1 Crypto Miami Grand Prix

  • 2 million views across content created with Baseball Lifestyle 101

  • 200% increase in attendance to University of Miami Women’s Tennis matches

  • 25 theme nights and giveaways led

Photography and Videography

  • Baseball Lifestyle 101 (8 months)

  • Freelance (9 months)