Formula 1 Miami Grand Prix, 2024

As a Circuit Crew Lead and Marketing Ambassador for the 2024 Formula 1 Crypto.com Miami Grand Prix, I played a dual role spanning operational leadership and fan engagement across one of motorsport's most high-profile North American events.

On the operations side, I coordinated the experience design and hospitality setup for 10 branded fan zones throughout Hard Rock Stadium's West Campus, leveraging brand management principles and project-planning tools to streamline installation workflows and elevate the overall fan environment. With over 100,000 attendees moving through the venue across race weekend, I oversaw real-time crowd flow monitoring, signage strategy, and on-site activation management — including exclusive photo experiences with the First Place Trophy — resulting in measurably shorter wait times, smoother traffic patterns, and a stronger safety record across the footprint.

Beyond race weekend, I extended the brand's reach through grassroots marketing efforts, appearing as team mascot at select Miami Dolphins home games to drive F1 Miami email list signups — securing 25 qualified leads and building local fan interest ahead of the annual event.

This role demanded seamless coordination between experiential marketing, logistics, and live event production at the intersection of sports, luxury hospitality, and global entertainment.